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The word "roadshow," which first appeared in the Washington Post in 1924, has an interesting history. One of the earliest road shows was Leon Trotsky's tour of the country in a train equipped with a movie theater during the Russian Civil War to spread his message. The term, which has been used since the 1870s to mean "street theater" or "itinerant performances," has since come to refer to premieres in the film industry that travel to major cities to promote new releases, and is now synonymous with investor presentations held by companies to attract investment. On December 5 and 6, the Jeonbuk Creative Economy Innovation Center held an investment roadshow at Localstitch Sogong in Seoul. Ten promising startups, including those participating in the Center's J-curve Placement Program, participated in the event, which was attended by more than 20 investment judges from major venture capital firms, accelerators, and guarantee agencies in the Seoul metropolitan area. Jeonbuk Creative Economy Innovation Center J-curve Placement Program, ⓒ inhoocho.com The first day's pitches highlighted innovations in the local agriculture and green bio sectors. Gabitri operates a cold brew factory in Sunchang and developed Korea's first coffee jelly with more than 1% coffee. Through influencer marketing, leveraging the CEO's 24 years of acting experience, the company achieved 2,000% funding on Wadiz in 2021 and successfully entered the Asian market by signing a purchase agreement with Shanghai/Chongqing GBC in Chongqing, China, exporting to Shin Okubo in Japan, and signing an agreement with K-Mart in Vietnam. In particular, the company is working with Sunchang County to develop technology for cultivating Crystal Mountain varieties of coffee trees, which will help Korea become an exporter rather than an importer of coffee. As the global coffee market continues to grow and consumer tastes diversify, Gavitri's innovative approach is noteworthy. In particular, their attempt to combine local agricultural technology with the food processing industry shows new possibilities for Korea's agri-food industry. Gavitri's challenge presents an attractive opportunity for investors, as it offers a new paradigm of vertical integration to the domestic coffee industry, which has relied solely on green coffee bean imports. Jeonbuk Creative Economy Innovation Center J-curve Placement Program, ⓒ inhoocho.com Timfarmer has implemented smart agriculture technology focused on growing in response to climate change. It has developed its own RTI (Light Proportional Temperature Control) algorithm to optimize greenhouse temperature and currently operates a consignment greenhouse in Sitar, Uzbekistan with a 3,000-acre tomato farm. The company plans to build an additional 6,000-square-meter greenhouse in Saemangeum in 2024. At a time when global food security is becoming an important issue, Timfarmer's smart farm technology is expected to become a key solution for increasing the stability and efficiency of food production beyond simple agricultural innovation. In the fintech sector, Tomorrow was in the spotlight. It has signed an agreement with US KYC authentication company Clyde to solve the payment problem of foreigners who do not have a foreigner's registration card, and holds four patents. Specifically, it is targeting the KRW 20 trillion annual foreign inbound consumption market with an identity verification system using blockchain-based distributed identity verification (DID) technology, and aims to support TIPS in the second half of next year. As South Korea's tourism industry is rapidly recovering, Tomorrow's technology is expected to be a catalyst for improving payment convenience for foreign tourists and stimulating the domestic consumption market. STOK introduced an innovative investment platform targeting the KRW 10 trillion annual pig farming market. It introduced Intflow's pig body shape analysis system and foot-and-mouth disease monitoring sensors to solve farmers' financial and labor shortages. It also provides systematic management through real-time control solutions and CCTV systems. In particular, the company has established a win-win cooperation model by introducing a farmer compensation system and a grade incentive system in the event of a 4.5% or higher mortality rate, and also operates a protection fund to protect investors. As the digital transformation of the livestock industry is becoming an urgent issue, STOK's platform is regarded as an innovative model that can simultaneously improve farmers' productivity and generate stable returns for investors. Jeonbuk Creative Economy Innovation Center J-curve Placement Program, ⓒ inhoocho.com Zumidang has developed an AI-powered customized F&B pairing solution based on objective polymer compound data. The solution uses gas chromatography equipment to obtain quantified data on food, which is then analyzed by AI models to provide optimal pairings. It has established an OEM production system in collaboration with 40 partner breweries. Recently, the company signed a $4 million contract with Vietnam's second-largest rum company, and is targeting KRW 28.6 billion in sales by 2025 by securing 25 franchisees. With the growing importance of data-driven decision-making in the F&B industry, Zumidang's scientific approach is expected to bring a new paradigm to the food and beverage pairing market. Bluefrog provides innovative membership services through its offline-based lifestyle reward service 'SOSOK'. It has secured 180,000 domestic and 8,000 overseas merchants, and has agreements with Coupang Incheon Branch, Samsung Biologics, Incheon Tourism Organization, and 140 universities nationwide. In particular, it has secured 11 million Japanese subscribers through a collaboration with Japan's GiftPad, and is also offering memberships to overseas tourists through Asiana Airlines. As the global consumer market is rapidly reorganizing into rewards-based marketing, Bluefrog's cross-border membership service is expected to contribute to the revitalization of the domestic consumer market. Datamond provides multi-agent AI marketing engagement solutions. It has acquired 33 million data through its 300,000-member Postmaster platform and has received a data valuation of KRW 1.6 billion. It is cooperating with Shinhan Futures Lab and IP Warehouse, and is working to connect with Shinhan Card's data platform Data Mart. In particular, it has a technology that replicates 1 million simulation environments to operate efficient AI models with fewer resources. As AI technology is rapidly spreading to the marketing field, Datamond's efficient AI operation technology is expected to play a key role in helping companies reduce marketing costs and maximize effectiveness. Jeonbuk Creative Economy Innovation Center J-curve Placement Program, ⓒ inhoocho.com AHES, the first DeepTech Tips company selected by the Jeonbuk Center for Creative and Innovative Economy, has developed a large 2.5 megawatt ultra-efficient alkaline water electrolysis stack for the hydrogen economy. It has achieved the world's highest efficiency of 4 kW per 1 Nm³ of hydrogen production and is close to signing a technology transfer contract worth KRW 20 billion with BHEL, an Indian state-owned company. It has signed a five-year supply contract with GH2 and is currently preparing to build a new 4,500-pyeong factory in Wanju. The company is aiming for an initial public offering (IPO) around 2027, based on the experience of founding Iljin Hysolus in 1999 and selling the company in 2014. At a time when the transition to a global hydrogen economy is accelerating, AHES' innovative water electrolysis technology is expected to be a game changer in the green energy market. Selected as the winner of the 2nd J-curve Deployment Program, Dreamers is a company that develops data-collecting IoT agricultural machinery. It was selected as a subsidiary of Gunsan University's technology holding company and is characterized by its deep learning-based agricultural product sorting system. Unlike existing color sorters, the company has introduced a deep learning method to enable more accurate quality inspection, and has built a system that can be remotely monitored and controlled from a server through a network connection. The company is currently preparing to enter the overseas market in cooperation with Indian companies. As the digital transformation of agriculture is becoming an urgent issue, Dreamers' AI-based agricultural machinery is considered an innovative solution that can solve the labor shortage problem and improve the quality of agricultural products. Jeonbuk Creative Economy Innovation Center J-curve Placement Program, ⓒ inhoocho.com The roadshow was an interesting opportunity to see the strength of startups in Jeonbuk, and it was especially noteworthy that most of the participating companies have already entered overseas markets or are on the verge of signing concrete contracts. This shows the global competitiveness of Jeonbuk startups, which is not limited to the region. With the recent freeze in the venture investment market, even promising startups are having difficulty raising funds, so this event was timely. Investors were able to meet proven startups in one place, and startups were able to showcase their technology and growth potential in person. If more of these quality matchmaking opportunities are organized across the region, the Korean startup ecosystem will become even stronger. Hopefully, Jeonbuk Creative Economy Innovation Center's initiative will spread to other regions.

“The most important thing about AI is the underlying infrastructure” CEO Young Sang Ryu, ⓒSK Telecom Newsroom This quote, emphasized by SK Telecom's Yoo Young-young at the SK AI Summit 2024, captures the essence of the current AI industry. ChatGPT and AI image generation are just the tip of the iceberg, and there is a huge infrastructure that supports them. According to Precedence Research, a global market research firm, the global AI market was worth $538.1 billion (approx. KRW 708 trillion) in 2023 and is expected to grow to $2.75 trillion by 2032. That's more than 1.5 times the size of South Korea's 2023 GDP (about KRW 2,200 trillion). AI infrastructure is like the human body. High-performance computers process complex computations like the brain, data centers store massive amounts of data like muscles, and communication networks deliver information like the nervous system. These three elements must work in perfect harmony for AI to function properly. For example, to produce a single response from one of our favorite AI chatbots, thousands of GPUs work simultaneously, hundreds of terabytes of data are processed, and all of this happens in less than a second. For telcos in particular, AI infrastructure is a new growth engine. Traditional telecom network and data center operations experience has become an even more valuable asset in the AI era. The nation's densely connected telecommunications network serves as the “digital highway” for AI services. If the general Internet is a city street, AI needs a dedicated highway, a “dedicated line. This infrastructure, owned by telcos, is a key factor in the quality and reliability of AI services. Moreover, AI infrastructure is no longer just a technology foundation, but a key element of national competitiveness. Just as social overhead capital (SOC) such as roads, ports, and railways were the foundation for national development during the industrialization era, data centers and telecommunications networks will play a role in the AI era. This is why Yoo emphasized that “building a solid infrastructure is essential for South Korea to enter the G3 AI powerhouse.” Data Center Evolution: From Digital Hotel to AI Powerhouse The 100 megawatt data center operated by SK Telecom through SK Broadband has been operated in a 'co-location' manner. Co-location is simply a 'digital hotel' service. The carrier provides the building, electricity, air conditioning, and security, and companies rent as much space as they need and set up their servers. Just like a hotel guest books a room and brings their own belongings, companies rent space in a data center to run their servers. This was an economical choice to avoid having to build their own data centers, which can cost tens of billions of dollars. However, with the advent of the AI era, data centers are now evolving from mere “digital hotels” to “digital power plants”. The biggest change is power consumption. Whereas a rack of servers (the cabinets you plug them into) used to consume 4-7 kW of power, AI servers require at least 15 kW and as much as 30 kVA. This dramatic increase in power demand creates new technical challenges. Cooling systems need to be completely different. Traditional air cooling cannot keep AI servers cool, requiring advanced cooling technologies such as rear door heat exchangers or direct chip liquid cooling. It's like how a regular air conditioner can't cool a semiconductor factory. Of particular note is the location strategy of data centers. Cloud service providers want to cluster data centers within a 50-kilometer radius for quality of service, which is directly related to data processing speed. The role of telcos is also changing. They need to evolve beyond just providing space and power to become AI infrastructure specialists. The GPU revolution and the democratization of computing Mark Adams, president of Penguin Solutions, declared that “2023 was the year of GPU sales.” GPUs (Graphics Processing Units) are semiconductors originally developed to process graphics for gaming, but they are now the “brains” of AI. It's like the automotive industry's shift from internal combustion engines to electric motors, with batteries becoming a key component. In fact, GPU market leader NVIDIA's data center revenue grew 279% year-over-year in 2023 to $18.5 billion. The importance of GPUs is changing the way AI is developed. The more computing power used to train AI models, the higher the quality and efficiency of the models. “More companies should be able to utilize AI technology without breaking the bank,” says Stephen Gallivan, President of Lambda Labs. This is where GPU as a Service comes in. Lambda CEO Stephen Balaban, ⓒ inhoocho.com GPU as a Service is a way to subscribe to GPU resources and use them only as needed, just like watching a movie on Netflix. In the past, purchasing a server with a high-performance GPU required an upfront investment of hundreds of millions of dollars. But now you can pay by the hour or by the job. It's like using car sharing instead of buying a car. “We see a huge shortage of data center capacity for AI in the next three to five years,” Adams said. The demand for GPUs is currently exploding as companies around the world dive into AI development. GPU supply, on the other hand, is limited. There are only a few companies capable of producing high-performance GPUs, and it will take years to ramp up production facilities. This makes efficient utilization of GPUs even more important. SK Telecom's GPU service in collaboration with Lambda Labs aims to utilize limited GPU resources as efficiently as possible. This is done by appropriately distributing AI training tasks that use GPUs around the clock, and inference tasks that use GPUs only when needed, to maximize resource utilization. Most notably, these changes are leading to the democratization of AI technology. AI development that was once only available to giants like Google and Meta is now available to SMEs and startups. This is expected to enable new innovations in the AI industry, just as cloud computing lowered the barriers to entry in the IT industry. Challenges and issues: power and environmental dilemmas The biggest challenge facing AI data centers is power. Mr. Yoo clearly presented the cost structure of operating AI infrastructure. 70% of the total capital expenditure (CapEx) is GPU-related, and 70% of the operating expenditure (OpEx) is power-related. This is similar to the electric vehicle industry, where the cost of batteries and charging account for the majority of the total cost. SK AI Summit 2024, ⓒ inhoocho.com South Korea in particular faces three serious challenges. The first is the physical limitations of power supply. As Yoo says, “We can't afford to power data centers in the metropolitan area anymore,” and the power supply in the capital is already at its limit. Cloud service providers want to keep their data centers within a 50km radius of the center of Seoul to ensure quality of service, but this is no longer physically possible. Second is the issue of power prices. South Korea's industrial power prices are higher than competitors such as India, Malaysia, and Australia. AI data centers will eventually have to compete in the global market, and these high power prices are a major weakness. It's like how high costs in manufacturing can make you less competitive. The recent 10% increase in industrial electricity prices adds to this concern. Third is environmental concerns. Global big tech companies have pledged to reduce their carbon emissions to “zero” by 2050. But in the age of AI, that's a big challenge. “It's a paradox,” says Yoo. As the demand for AI grows, power consumption and carbon emissions inevitably increase. Efforts are being made to address these challenges in various ways. First, the relocation of data centers to rural areas is being considered. Since latency is less important for AI model training than for real-time services, it is possible to relocate data centers to rural areas where electricity supply is plentiful. This could help revitalize local economies. Energy solutions are also diversifying. Renewable energy sources such as solar and wind are increasingly being utilized, while new energy sources such as small modular reactors (SMRs) are also being explored. In the Middle East, special zones for data centers have been established to reduce electricity prices, a policy that Korea can learn from. There are also ongoing technological innovations to make AI servers more energy efficient. With the introduction of new cooling technologies such as liquid cooling and direct chip cooling, research is also underway to make the AI chips themselves more energy efficient. Preparing for the future: an era of collaboration and innovation Building AI infrastructure is no longer a task that any one company or country can solve alone. “SK Telecom is active in collaborating with global partners in the AI data center business, and these partnerships are the strength of SK Group.” Mr. Yoo's words illustrate the new competitive paradigm in the AI era. Just as automobile companies collaborated with battery companies and software companies in the era of electric vehicles, collaboration in various fields has become essential in the AI era. SK AI Summit 2024, ⓒ inhoocho.com Three key factors are necessary for the success of the future AI infrastructure market. The first is technological innovation. Penguin Solutions has already begun work on its next-generation AI accelerator board, RISC-V, Adams said. “We need to innovate two to three years out,” he says, so we need to start preparing for future technologies now. The second is policy support. Comprehensive policy support is needed, including designating special data center zones, improving power supply systems, and fostering human resources. In particular, policies to reduce electricity prices through special zones, such as those in the Middle East, need to be reviewed to ensure global competitiveness. The third is to build an ecosystem. It is important to create an environment where various companies, from large corporations to startups, can participate. In particular, the development of new services utilizing existing infrastructure, such as submarine cables, is also a noteworthy area. AI infrastructure is now becoming the infrastructure of a new era, just like electricity and roads in the early 20th century. It is more important than ever for the government, businesses, and society at large to collaborate and innovate in order for Korea to become a leading player in this new era.

The auditorium on the fifth floor of the Seoul Center for Creative Economy and Innovation was packed with prospective entrepreneurs and startups interested in attracting investment. At the event, called “Investment Class,” five differently colored investment firms showed their true colors under one roof. MYSC, which focuses on impact investing, Sopoong Ventures, which bets on climate technology, KingoSpring, which is pursuing aggressive growth, Kingsley Ventures, which claims to be extremely efficient, and Futureplay, which claims to be a powerhouse in deep tech. Each of them had only 10 minutes to present their identity, strategy, and concerns. Their pitches were a snapshot of the current state of the Korean venture capital ecosystem. With each investor trying to differentiate themselves with different keywords such as impact, climate, tech, and efficiency, the diversity of the Korean VC market and the challenges they face were clearly visible. Particularly noteworthy is the distinct positioning of each firm. MYSC, with its large 90-person team, seeks impact, Kingsley Ventures, with its small number of aggressive investors, and Futureplay, with its network of large corporations, are all on very different paths in the same market. Seoul Creative Economy Innovation Center “Investment Class,” ⓒBusiness Storyteller MYSC, a leader in impact investing “Social and environmental issues are the source of innovation. We aim to discover and invest in companies in these areas.” This declaration from MYSC is in line with current trends in the investment industry. However, it remains to be seen whether this approach will lead to actual profitability. Seoul Creative Economy Innovation Center “Investment Class,” ⓒBusiness Storyteller As of October 2024, MYSC's performance is noteworthy. AUM of KRW 91.1 billion, 170 cumulative investee companies, KRW 42.4 billion in investment execution, and a portfolio company value of KRW 2.2 trillion are proof of this. In particular, its large staff of 90 people is unusual for an impact investor. MYSC's investment portfolio is distinctly differentiated. The composition of 32% (64 companies) from outside the metropolitan area, 14% (28 companies) from women-owned businesses, and 5% (10 companies) from universities shows intentional inclusivity. However, this raises two questions: In terms of profitability: Is there a real return on local investment? Balancing inclusive investment with financial performance The lack of exit stories Impact perspective: Practical measurement and verification of impact Sustainability of local innovation The practical challenges of scaling up MYSC had clear criteria for impact investing prospects. It was divided into two categories: first, “companies that solve social problems through innovative technologies or business models,” and second, “companies that create local value by leveraging the unique characteristics and resources of the region.” In particular, it emphasized locally-based innovations, such as developing business models using local resources, fostering local talent, and revitalizing local communities. Seoul Creative Economy Innovation Center “Investment Class,” ⓒBusiness Storyteller MYSC's impact investment framework was also impressive. It utilizes impact indicators based on the UN SDGs, and is creating impact through the following opportunities: To engage in partnerships to systematize “backward leap” projects from innovative companies. To build capacity and connecting with the rest of the world from an impact perspective. To transform social problems into sustainable businesses by redefining them as sources of innovation. To set a precedent for institutional and policy investors through impact investing. To provide patient capital for impact enterprises that require long-term time horizons. In particular, MYSC's impact framework had a clear I-O-Output-Outcome-Impact structure, and established a systematic impact measurement system utilizing ESG integration and IRIS+ indicators. This demonstrated MYSC's philosophy of creating real social value beyond mere investment. However, some fundamental questions remain. First, can inclusive investment strategies translate into real returns; second, can large-scale organizational operations be an effective model for impact investors; and third, can the goal of local innovation translate into real scale-up? It will be interesting to see how MYSC can overcome these challenges and present a new model of impact investing. Sopoong Ventures' focus on climate technology “Recently, we have been focusing on the keyword climate technology. But it doesn't just mean the environmental sector.” The presentation by Sopoong Ventures clarified their strategic positioning. Based on their experience since 2008, they are looking for companies pursuing technological innovation in a wide range of areas, including energy, environment, agri-food, and circular economy. Seoul Center for Creative Economy and Innovation “Investment Class,” ⓒBusiness Storyteller With $50 billion in AUM and more than 160 portfolios, the company's position as a mid-sized investor is clear. However, its recent strategy centered on climate technology is a new challenge. In particular, the 'N-Harvest' program and the 'Impact Summit' program with the Nonghyup Central Association are seen as realistic approaches that leverage existing networks. “We believe that beyond simple investment, the growth of the founding team and the growth of the company should go hand in hand.” This quote from Sopung Ventures sums up their investment philosophy. They seek to balance financial performance with social impact, and this is embodied in three key strategies. First, they are constantly expanding their investment universe. While building a portfolio centered around climate tech, they are also expanding their investments to include agri-food, energy, and the environment. In particular, we actively seek out companies with circular economy models and take the lead in creating a sustainable business ecosystem. Second, we have a systematic growth support system. We focus on discovering promising early-stage companies through placement programs and increasing their enterprise value through professional acceleration. We also provide collaboration opportunities with various partners to help portfolio companies grow substantially. Finally, we have a systematic approach to impact measurement and management. It has established an impact assessment system based on the UN SDGs and transparently discloses its investment performance through regular impact reports. It also continuously monitors and manages the impact performance of its investee companies to enhance the effectiveness of social value creation. “Creating a profitable business model while solving environmental problems with innovative technologies is the impact we seek.” While Sopoong Ventures' climate technology-focused strategy seems timely, there are some significant challenges. First, how to rapidly build expertise in the field; second, how to balance impact and profitability; and third, how to compete in the global marketplace. How these challenges are addressed will be key to the organization's future success. Only time will tell if the company's experimentation in the new field of climate technology will prove successful, or if it will be remembered as a hasty pivot to follow a trend. Kingosprings pursues aggressive growth “We're moving with the motto of hustle this year.” Founded in 2019, this quote from KingoSpring sums up their progressive company culture. Despite its short history, the company has been very aggressive. Seoul Creative Economy Innovation Center “Investment Class,” ⓒBusiness Storyteller The company started its activities as a TIPS operator by running the Incheon Youth Entrepreneurship Academy in 2022, and recently expanded its bases to the United States and Vietnam to build a global network. Since 2024, the company has been investing more aggressively with the “Hustle Principle,” which has resulted in the award of the Gyeonggi-do Governor's Citation, more than 30 acceleration programs, 57 company selections, and 12 TIPS selections (including two deep-tech TIPS). “We look for companies that have the potential to grow 10x in five years.” Their investment philosophy is clear. They have invested in 58 companies, mainly in the ICT platform, biohealth, and small cap sectors, with 27 TIPS picks. However, it remains to be seen whether this rapid growth will translate into quality growth. Seoul Creative Economy Innovation Center “Investment Class,” ⓒBusiness Storyteller KingoSpring invests and incubates through a clear process of 'Discovery - Accelerating - Investment - Value-up'. It starts by discovering startups with high growth potential, provides systematic training and mentoring, and after investment, continues to provide support for continuous value improvement. However, this is the basic structure of most accelerators. What really sets KingoSpring apart is the speed at which this process is executed. The ability to take risks and execute quickly is definitely an advantage for KingoSpring. While the rapid growth is impressive, there are a few challenges that stand out. First, there's the lack of validation due to its short track record. Second, there's the question of whether its aggressive international expansion will translate into tangible results. How KinggoSpring overcomes these challenges will be a key determinant of its success in the future. However, their ambition to become one of Korea's leading global investment firms makes us look forward to even greater leaps forward. Kingsley Ventures: a new experiment in family office efficiency “We are a family office. Anglo-American family offices are generally conservative, but we're different.” This statement from Kingsley Ventures is both challenging and somewhat unexpected. At its core, a family office is all about stewardship of assets, and Kingsley Ventures is very aggressive. The structure is interesting, with only three investment staff, including the managing director, but supplemented by part-time specialists. Last year and the year before, they made over 20 early stage investments, and in 2023, they received five TIPS, all of which were selected. Seoul Center for Creative Economy and Innovation “Investment Class”, ⓒBusiness Storyteller What's particularly impressive is the way they operate. “Pure manpower is important, but we also look for startups that work 24/7 with the professionalism of a hundred per day.” The company's track record is evident in the fact that it has invested KRW 35 billion in 114 companies, and its portfolio companies have a combined enterprise value of KRW 1.5 trillion. Recently, the firm is preparing to obtain a VC license and is also pursuing a new $20 billion fund. While Kingsley Ventures' experiment is intriguing, it raises a few fundamental questions. First, will the current highly efficient operating model be sustainable at scale; second, how will it balance its aggressive investment strategy with the inherent responsibility of managing the assets of a family office; and third, what will its identity and operating strategy be after obtaining a VC license? “Investment Class” at the Seoul Center for Creative Economy and Innovation, ⓒBusiness Storyteller In the end, time will tell whether Kingsley Ventures' experiment will become a revolutionary model for family offices or an example of the limits of excessive efficiency. Futureplay bets on deep tech: combining expertise and networks “Our mission is to sustainably create startups that can change the world in 10 years.” Futureplay's announcement was unique from the start. It was particularly impressive that the organization has built a portfolio of 251 investments in its 11-year history, with a survival rate of over 90%. Add to that the fact that it has KRW 276.9 billion in AUM and a MOIC of 2.9x, and it was overwhelming. Seoul Center for Creative Economy and Innovation “Investment Class”, ⓒBusiness Storyteller Of course, these numbers also raise some questions. A high survival rate of 90.6% may indicate a conservative approach rather than innovative investing. The portfolio size of 251 companies raises the question of whether there is substantial valuation support. The MOIC of 2.9x also needs to be compared to the industry average. Its strength in the deep tech sector is clear: Portfolio composition: Robotics/Mobility: 34.7%. Bio/Healthcare: 12.2 Software/SaaS: 21.7 Hardware/Material: 19.7 Their success stories were concrete and compelling. The story of BMW's collaboration with Seoul Robotics was particularly impressive. “When BMW came to Korea in 2019 and saw several investors, we already had eight autonomous driving portfolios.” Four successful IPOs and 15 M&As are further proof of their expertise. “Investment Class” at the Seoul Center for Creative Economy and Innovation, ⓒBusiness Storyteller Futureplay's biggest differentiator is its network of collaborations with large corporations. This enables quick market validation and reference acquisition for portfolio companies. However, there is also a risk of becoming dependent on large companies. It's about balancing innovation and commercialization, and whether this model can work in a global market. It remains to be seen whether the 251 portfolio companies will be able to provide substantial support and whether the high survival rate of over 90% can be maintained. It will also be an important strategic choice whether to further strengthen its expertise in the deep tech sector or pursue portfolio diversification. To date, Futureplay is an important example of the potential success of Korean deep tech investments. However, their next challenge will be how to balance deepening their expertise and expanding their network in a rapidly changing technology environment. Seoul Center for Creative Economy and Innovation “Investment Class,” ⓒBusiness Storyteller Different Paths, Same Purpose: Growing Startups What impressed me most about the event was the unique investment process of each investment firm. MYSC made alignment with the UN SDGs a core investment criterion and sought to harmonize social and business values. Excursion Ventures emphasized in-depth communication with the founding team, especially the ability to communicate impact as an important evaluation factor. KingoSpring focused on systematic discovery and nurturing of startups through its placement program. Kingsley Ventures lowered the barriers to entry for early-stage startups through flexible investments using safe notes, while Futureplay helped its portfolio companies validate and grow their markets through strategic collaborations with large corporations. Hearing from these five investors in one place demonstrated the diversity and expertise of the Korean investment ecosystem. Whether it's impact investing, climate tech, rapid growth, operational efficiency, or deep tech, each investor has a strong competitive edge in their area of expertise. This differentiated expertise will be an important factor for startups when choosing an investor. The biggest takeaway from the event was that we were able to strategically choose the investor that best aligns with our company's direction by understanding the characteristics of each investor. We look forward to utilizing these insights in our future fundraising efforts to build a more effective fundraising strategy.

The Korea Consumer Affairs Ministry's ‘2023 Consumer Redress Yearbook’ reveals a darker side of modern marketing. The number of applications for consumer redress has been on the rise, especially in the fields of financial investment products and educational services, where the damage caused by ‘false and exaggerated advertising’ is concentrated. This suggests that modern people's anxiety about economic success and self-improvement is becoming a major target of marketing. The KFTC's monitoring results for the e-commerce sector in the first quarter of 2024 show a more concrete picture. False and exaggerated advertisements in social media marketing using influencers are on the rise, and urgency marketing that encourages consumers to make immediate purchases, such as ‘limited sales’ and ‘imminent deadline’, is a major problem. New risks in the digital age The Korea Internet & Security Agency's (KISA) ‘Internet Usage Survey 2022’ warns of new risks in the digital age. It found that 54.3 per cent of social media users are tired of being exposed to ads, with the figure rising to 62.8 per cent among 20-somethings. These numbers are particularly alarming for two reasons. First, the fact that even 20-somethings, who are often referred to as digital natives, complain of fatigue suggests that the current intensity of online advertising is already beyond acceptable limits. Secondly, the higher the ad fatigue rate, the more vulnerable the group is to anxiety marketing. Fatigue from excessive ad exposure eventually reduces our ability to make comparative analyses and makes us more susceptible to emotional appeals. Recent deliberations by the CRTC show that these concerns are becoming a reality. The number of false and exaggerated advertisements on online platforms has been on the rise, and anxiety-promoting content is particularly prevalent in the financial, diet, and education sectors. The hidden cost of anxiety marketing The results of the Financial Supervisory Service's 2022 Financial Consumer Protection Status Assessment show the true extent of the damage caused by anxiety marketing. The number of incomplete sales by banks and insurers increased year-on-year, with the most notable being complaints about pension insurance products that triggered retirement anxiety. The fact that these products have a higher cancellation rate than other insurance products proves that fear marketing ultimately hurts both consumers and businesses. Consumers lose money and companies lose brand credibility. The KFTC's estimate of KRW 100 billion in consumer damage related to exaggerated advertising in 2021 is just the tip of the iceberg. The actual damage is expected to be much higher for two reasons. Firstly, most consumers don't take the time to file a formal complaint, and secondly, it doesn't account for psychological anxiety and stress, which can't be measured in monetary terms. Brands succeeding by selling value Unilever's announcement in its 2022 annual report demonstrates that ethical marketing can be successful. The company's Sustainable Living Plan (USLP) brands grew 50% faster than other brands. This figure is particularly noteworthy for three reasons. First, it's not a short-term experiment, but a long-term follow-up of more than five years, which gives it credibility. Second, it shows the resilience of value-driven marketing, as this growth was sustained during the global recession. Third, the results are common across a wide range of product lines, suggesting that it can be a universal strategy that is not limited to a specific industry. Arc'teryx's ‘ReBird, ⓒGearJunkie Outdoor brand Arc'teryx's ‘ReBird’ programme has set a new standard for value spending. Launched in 2019, the programme tackled consumer anxiety about premium pricing head-on with a message of ‘more expensive, but longer lasting’ products. With repair and recycling as the core values of the products, the programme saw a 39% year-on-year increase in global sales in 2021. Most notably, customers who used the product's repair service were 2.1 times more likely to repurchase than those who did not. This shows that marketing that emphasises the intrinsic value and sustainability of a product, rather than anxiety triggers, can lead to real results. Regulation and change The KFTC's 2023 revision of the Important Labelling and Advertising Notices is significant. The ability to impose fines of up to 2 per cent of turnover is more than just an increase in penalties. First, it signals a shift in perception that anxiety marketing is no longer just a sales tactic, but a serious violation of consumer rights. Secondly, the tying of fines to revenue reflects a social consensus that large companies should be held to a higher level of ethical responsibility. The establishment of ESG advertising review standards by the Korean Advertising Self-Regulatory Organisation (2022) is an important milestone that demonstrates voluntary change in the industry. It is particularly noteworthy that the standards do not simply regulate false and misleading advertising, but actively promote corporate social responsibility and ethical marketing. It marks the beginning of a new paradigm in marketing that goes beyond the elimination of negativity to the creation of positive value. Our choice The problem with anxiety marketing is clear, based on real-world data. Strategies that stoke consumer anxiety to increase short-term sales not only undermine a company's credibility in the long run, but also cause measurable economic losses. Values-driven marketing, on the other hand, has proven to be more than just an ethical choice; it can be a viable business strategy. More importantly, this shift is becoming more of a necessity than an option. Increasing regulation, rising consumer awareness, and the rapid spread of negative information pose a fundamental threat to the sustainability of fear marketing. Sell the product, don't sell the fear. It's no longer just a mantra, it's a data-driven, essential principle of the future of marketing.

Part 1: Understanding South Korea's Current Position and Goals South Korea's Digital Foundation Think of South Korea as a student who's already excelling in technology class (ranked 6th globally) and now wants to become one of the top three students in advanced AI studies. The country is particularly strong in areas like memory chips (think of these as the brain cells of AI computers) and has filed the third-most AI-related patents globally. Key Numbers to Remember: 6th place in global digital competitiveness 2nd place among large countries (population over 20 million) 1st place in AI memory chips 3rd place in AI patents The Big Goal: South Korea wants to be one of the top three countries in AI within three years. It's like moving from being a strong player to becoming a championship contender. How They're Planning to Do It: Building the Foundation Investing $1.5 billion in AI computers Think of this as building several giant super-computers that can process massive amounts of information Making these resources available to companies and researchers Like creating a public library, but for AI tools Making AI Part of Daily Life Goal: 7 out of 10 companies using AI by 2030 Examples of what this means: Doctors using AI to help diagnose diseases Farmers using AI to predict best planting times Government services becoming faster through AI Schools using AI to personalize learning Company Leaders Taking Action Samsung: Making special computer chips for AI Hyundai: Working on self-driving cars and robots SK: Developing advanced memory technology Part 2: Strategy and Investment Plans - "The Blueprint for AI Leadership" The Four Major Flagship Projects Infrastructure Expansion ("Building the AI Highway") What It Means: Think of this as building a massive digital highway system for AI Key Investment: $1.5 billion for a national AI computing center Goal: Multiply current GPU capacity by 15x (GPUs are like powerful calculators for AI) Simple Example: If current AI computing power can process 1,000 tasks per day, the goal is to handle 15,000 tasks daily Private Sector Support ("Fueling the AI Economy") Total Investment Target: $47.5 billion over three years How It Works: Government provides tax benefits and financial incentives Big tech companies like Microsoft (Busan data center) and Amazon (Incheon data center) are already investing Think of it like the government offering discounts and support to companies building AI factories AI Adoption Targets ("Spreading AI Everywhere") Industry Goal: 70% AI adoption by 2030 Imagine 7 out of 10 companies using AI in their daily operations Public Sector Goal: 95% adoption Nearly all government services will use AI Focus Areas: Manufacturing (smart factories) Finance (automated services) Healthcare Agriculture Culture and entertainment Public services Safety and Global Leadership ("Making AI Safe and Reliable") New Institution: National AI Safety Research Institute Global Network: Partnerships with NATO and other international organizations Key Focus Areas: Preventing AI misuse Fighting fake news and deepfakes Protecting against cyber threats Ensuring ethical AI development Expected Economic Impact Annual Target: $226.28 billion To put this in perspective: This is about 12% of South Korea's current GDP Equivalent to creating a new major industry sector Would create numerous new jobs and business opportunities Part 3: Implementation Strategy and Global Cooperation - "Making It Happen" The Four Pillars of Implementation Startups and Talent Development ("Growing the AI Workforce") Talent Goals: Training 20,000 AI experts Supporting 600 R&D projects What This Means for Regular People: New job opportunities in AI Training programs for career transition Support for AI-focused startups Think of it as creating a new generation of AI professionals Technology and Infrastructure ("Building the Digital Foundation") Core Components: Regional AI data centers Nationwide computing network AI-specific research facilities Real-World Impact: Faster internet and AI services Better access to AI tools for businesses More powerful computing resources for researchers Inclusion and Equity ("AI for Everyone") Key Goals: Making AI accessible to all businesses, not just big companies Ensuring rural areas have access to AI technology Preventing digital divide Practical Applications: AI tools for small businesses Public AI services Support for traditional industries to adopt AI Global Leadership and Cooperation ("Playing in the Global AI League") International Network: Asia-Pacific AI Safety Research Institute Partnerships with global tech leaders Collaboration with NATO Focus Areas: AI safety standards International research Technology exchange Joint development projects Unique Korean Advantages Cultural Foundation: Building on K-culture success (K-pop, K-drama, K-food) Strong technology adoption rate among citizens High digital literacy Industrial Strength: Strong semiconductor industry Advanced manufacturing capabilities Experience in rapid technology adoption Government Support: Presidential-level commitment Coordinated national strategy Strong public-private partnerships Timeline and Milestones Near-term Goals (1-2 years): Establishing AI infrastructure Launch of key institutions Initial training programs Medium-term Goals (2-5 years): Reaching industry adoption targets International partnership expansion Research institute development Long-term Vision: Becoming top 3 global AI power Leading in AI safety and ethics Creating sustainable AI ecosystem This comprehensive approach shows how South Korea is not just focusing on technology development, but also on creating a sustainable, inclusive, and globally connected AI ecosystem. The strategy balances economic growth with social responsibility, while leveraging Korea's existing strengths in technology and digital infrastructure.

About the Speaker Karen Madden, serving as the Chief Technology Officer of Merck's Life Science business, delivered a compelling keynote address at the Invest Korea Summit. As CTO, she oversees technological innovation and strategic development for one of Merck's core divisions, bringing deep expertise in life sciences and global innovation strategy. A Journey Through Time Imagine a small pharmacy in Germany, opened in 1668 - around the same time Korea's Joseon Dynasty was flourishing under King Hyeon Jo. This pharmacy, started by Frederick Merck, would grow into something extraordinary. Today, that same company - still 70% owned by the Merck family - has transformed into a global powerhouse with 63,000 employees across 65 countries. In South Korea alone, Merck operates 13 sites with over 1,700 employees. What Does Merck Do? Three Main Areas Explained Healthcare: Making Lives Better Think of Merck Healthcare as a problem-solver for some of life's most challenging health issues. They develop medicines for brain conditions, cancer treatments, and heart problems. One of their most impactful areas? Helping couples achieve their dream of having children through advanced fertility treatments used in thousands of clinics worldwide. Electronics: Powering Our Digital World Ever wondered what makes your smartphone so smart? Merck's electronics division is part of the answer. They create special materials essential for making computer chips and display screens. These materials help make our phones faster, our TV displays clearer (especially those amazing OLED screens), and even help power the computers that run self-driving cars. Life Science: The Innovation Engine This division is like a massive scientific toolbox with over 300,000 different tools and solutions. They help scientists and researchers develop new medicines, from the earliest stages of discovery to final production. Remember those COVID-19 test kits we all used? Merck provided key materials for those. They also supply tools for cutting-edge research like CRISPR (gene editing) and help make almost all of today's top medicines. The Future of Science and Technology Merck sees exciting changes happening in science: New ways to treat diseases using genetic approaches (like mRNA vaccines) Computers that can help discover new medicines faster Better understanding of our bodies at the tiniest levels New materials for electric cars Artificial intelligence making scientific work more efficient Korea's Outstanding Investment Environment Korea stands out globally as an exceptional destination for investment, with five key strengths that make it particularly attractive for advanced technology and life science companies: 1. World-Class Infrastructure Global leader in advanced infrastructure and processes Ranks 5th globally in digital competitiveness State-of-the-art physical infrastructure supporting business operations Advanced technological backbone for innovation 2. Innovation & Highly Skilled Workforce Ranks 1st in R&D talent density globally Leads OECD in R&D expenditure relative to GDP (4.8%) Highest university graduation rate among OECD countries (69%) Deep expertise in technology, science, and engineering 3. Global Link to the World Network of 21 Free Trade Agreements (FTAs) Business connections representing 85% of global GDP Incheon International Airport: 2nd globally for international air cargo Busan Port: 2nd worldwide for transshipment cargo volume Strategic location as an Asian business hub 4. Business-Friendly Environment Strong government support for international businesses Progressive OPEN Data initiatives Advanced AI integration policies Cutting-edge digital government platform Ambitious environmental goals: zero emissions target by 2027 5. Initiatives for a Sustainable Future Clear commitment to achieve net zero by 2050 Major climate tech investment: USD 10T planned by 2030 Leadership in renewable and nuclear energy advancement Focus on sustainable development across industries Merck's Investment Journey in Korea (1989-2024) Three Decades of Growth Merck's presence in Korea represents a story of continuous expansion and deepening commitment, marked by strategic investments and acquisitions: Historical Timeline 1989: Initial establishment in Korea 2002: Integration of Millipore, expanding life science capabilities 2007: Launch of LC production site in Songdo 2010: Advanced Delivery Center (ADC) establishment 2014: OLED Innovation Center opening 2016: Songdo Lab Center inauguration 2019: Integration of Sigma-Aldrich operations 2020: Integration of Versum Materials, strengthening electronics presence 2023: M Chemical Inc. acquisition, enhancing local capabilities Daejeon Bioprocessing Production Center: A Landmark Investment The new state-of-the-art facility in Daejeon represents Merck's most significant investment in Asia, demonstrating their long-term commitment to Korea: Facility Specifications Total Investment: €300 million Employment Target: 300 people by 2028 Facility Size: 43,377 m² Production Timeline: Starting 2026 Strategic Importance Located in Daejeon, Korea's "City of Science" Key partnerships with industry leaders: Samsung Biologics Lotte Bioscience Focus on advanced bioprocessing and cell culture media production Support for Korea's growing biotechnology sector Impact on Regional Development Creation of high-skilled jobs Technology transfer and knowledge sharing Enhancement of local supply chain Contribution to regional economic growth Global Collaboration: A Necessity, Not a Choice Karen Madden emphasized that in today's interconnected world of science and technology, collaboration across borders is not optional but essential. This philosophy is built on three key pillars: 1. Faster Breakthroughs Accelerated innovation through shared knowledge Combined expertise and resources Rapid development and deployment of solutions Synergistic research and development 2. Diverse Perspectives Enhanced problem-solving through varied insights More inclusive approach to innovation Cross-cultural creativity and innovation Broader understanding of global needs 3. Enhanced Resilience Better adaptation to global challenges Development of flexible, scalable solutions Stronger crisis response capabilities Sustainable long-term partnerships Future Vision and Impact Merck's investment in Korea represents a comprehensive commitment to: Strengthening their Asia-Pacific presence Supporting Korea's biotechnology advancement Enhancing regional manufacturing capabilities Fostering scientific collaboration Contributing to sustainable development Driving technological innovation Conclusion: A Partnership for Innovation Karen Madden's presentation at the Invest Korea Summit 2024 outlined more than just an investment strategy – it presented a vision for a deep, lasting partnership between Merck and South Korea. By combining Korea's exceptional investment environment with Merck's global capabilities, this collaboration creates a powerful foundation for future innovation and growth across multiple industries. The partnership exemplifies how international collaboration can drive scientific advancement and economic growth while addressing global challenges. As both partners continue to invest in cutting-edge technologies and sustainable solutions, their joint efforts are set to make significant contributions to the future of science, technology, and healthcare.

Panel Review from Invest Korea Summit 2024 The Invest Korea Summit 2024 featured a notable panel discussion that brought together executives from leading global companies operating in South Korea. Moderated by Hwy-Chang Moon , president of the aSSIST University, the panel explored two critical themes: the technological breakthrough centered on AI and semiconductors, and the impact of global geopolitical tensions on investment strategies. Panel Composition and Background The discussion featured five distinguished panelists representing diverse industries: Denish Ramanathan (onsemi) - Semiconductor Manufacturing Young-Suk Lee (ASM Korea) - Semiconductor Equipment Kwang-Seuk Kim (HP Printing Korea) - Printing Technology Dylan Jones (Boeing Korea) - Aerospace René Fáber (Sartorius Stedim Biotech) - Biotechnology Theme 1: Technological Breakthrough and AI Integration The panel highlighted how artificial intelligence (AI) is transforming traditional industries in Korea. Let's break down how each sector is embracing and adapting to this technological revolution. Semiconductor Industry Perspective: Powering the AI Revolution To understand the semiconductor industry's role, imagine it as the foundation of all modern technology. Just as electricity needs power plants and transmission lines to reach our homes, AI systems need specialized chips and power management systems to function. Onsemi's Power Solutions Denish Ramanathan explained their company's role through an everyday example: When you plug your laptop charger into a wall socket, you're converting AC power (from the wall) to DC power (for your device) This same principle applies to massive AI data centers, but at a much larger scale Onsemi creates the specialized chips that manage these power conversions efficiently Their recent investments in South Korea and the Czech Republic are like building local power plants to ensure reliable energy supply, but for the digital age They've invested over a billion dollars in their Korean facility because: Companies want their suppliers nearby (imagine having your power plant in another country) The pandemic showed the risks of depending on distant suppliers Korea's expertise in semiconductor manufacturing makes it an ideal location ASM Korea's Manufacturing Innovation ASM Korea represents the next layer of the industry - they make the machines that make the chips. Think of them as the company that builds the equipment for a high-tech factory. Their representative explained how AI is changing their business: Traditional chips are like regular highways; AI needs superhighways These "superhighways" require more sophisticated manufacturing tools New materials are needed, similar to how modern bridges use advanced materials instead of just steel and concrete This creates a network of specialized suppliers and manufacturers How Different Industries Are Using AI Printing Industry Revolution (HP) HP's transformation shows how AI is making everyday office equipment smarter: Traditional printers just created paper copies Modern AI-enabled printers can: Understand what they're scanning (like recognizing if it's an invoice or a contract) Automatically organize documents based on content Suggest where to store files Predict when maintenance is needed Optimize print quality based on document type Think of it as upgrading from a basic camera to a smartphone that can recognize faces, enhance photos, and organize your photo library automatically. Aerospace Innovation (Boeing) Boeing's journey with AI shows how the technology is making flying safer and more efficient: Historical Context: 1964: Pioneered computer graphics for design 1982: Started first industrial AI research Today: Using AI across all operations Their current AI applications include: Predictive Maintenance: Like having a doctor constantly monitoring a patient's vital signs Modern aircraft generate terabytes of data during flights AI analyzes this data to predict when parts need replacement This prevents unexpected failures and reduces maintenance costs Design Optimization: Traditional design: Engineers test one design at a time AI-powered design: Computers can simulate thousands of designs simultaneously Result: Safer, more efficient aircraft developed more quickly Biotechnology Breakthroughs (Sartorius) The pharmaceutical industry is using AI to revolutionize drug development: Traditional Drug Development: Takes 10 years on average Costs up to $2 billion Requires testing hundreds of candidates to find one successful drug AI-Enhanced Drug Development: Computers can simulate drug interactions before physical testing Patient data analysis helps predict which drugs will work best Manufacturing processes are optimized through AI monitoring Result: Potentially faster, cheaper drug development with higher success rates Real-World Impact: Sartorius is installing AI-based process control tools in their Korean facilities These tools monitor and adjust manufacturing conditions automatically Like having a master chef who can adjust cooking conditions perfectly every time The Bigger Picture This technological transformation isn't just about making existing processes faster - it's about fundamentally changing how industries operate. Korea's strength lies in its ability to: Provide the technical expertise needed for these transformations Offer advanced manufacturing capabilities Foster collaboration between different industries Support innovation through government policies and infrastructure Companies are choosing Korea as an AI and technology hub because it offers: A deep pool of technical talent Strong digital infrastructure A robust ecosystem of suppliers and partners Government support for technological advancement Theme 2: Global Tensions and Strategic Investment The panel tackled one of today's most pressing business challenges: how companies navigate international tensions, particularly between the United States and China, and why South Korea has emerged as a strategic solution for many global businesses. Understanding the Global Context Current Global Challenges Think of the global business landscape like a complex chess game where companies must carefully consider every move: US-China Tensions: Similar to two major stores competing for customers, the US and China are competing for technological and economic dominance Supply Chain Concerns: The pandemic showed how risky it is to "keep all eggs in one basket" New Business Terms Everyone's Talking About: Decoupling: Companies moving operations away from China Reshoring: Bringing manufacturing back to home countries Friend-shoring: Moving operations to politically friendly countries Why Companies Are Rethinking Their Locations Companies are asking three key questions: Risk Management: "How can we make our operations more stable?" Market Access: "Where can we sell our products easily?" Technology Access: "Where can we develop and protect our innovations?" Korea's Strategic Position: The Safe Harbor in a Storm Why Korea Stands Out Imagine Korea as a well-equipped port in a stormy sea, offering several advantages: 1. Manufacturing Excellence Advanced Facilities: Like having state-of-the-art kitchens in a restaurant Modern factories with the latest technology Skilled workforce who knows how to use advanced equipment Fast adaptation to new manufacturing methods Speed and Quality: Known for quick setup of new facilities High-quality production standards Strong attention to detail 2. Strategic Geography Korea's location is like being at the perfect crossroads: Close enough to major Asian markets Far enough from geopolitical tensions Excellent shipping and air connections Modern digital infrastructure 3. Government Support The Korean government acts like a helpful business partner: Offers tax benefits for foreign companies Provides grants for new investments Creates special economic zones Supports workforce training Real Examples from Global Companies Sartorius (Biotechnology) Their experience shows why Korea works: Started as a small operation Now has their largest global manufacturing facility in Korea Uses Korea as a hub to serve all of Asia Benefits from: Skilled workers High-quality manufacturing Strong innovation capabilities Government support for biotechnology Boeing (Aerospace) 75 years in Korea tells a story of successful partnership: Growth from small beginnings to 200+ employees Research center expansion: Started with 30 people Grew to 100+ engineers in just two years Focus on cutting-edge technology Local Partnerships: Works with traditional aerospace companies Collaborates with tech giants like Samsung and SK Connects with innovative startups What Makes Companies Choose Korea? The panel identified four main reasons companies invest in Korea, like choosing a new home based on different needs: 1. Resource Advantages Access to skilled workers Advanced technology infrastructure Strong supplier networks Research capabilities 2. Market Benefits Growing domestic market Gateway to other Asian markets Strong consumer base Testing ground for new products 3. Efficiency Gains High-quality manufacturing Fast production times Reliable infrastructure Skilled workforce 4. Strategic Benefits Political stability Strong intellectual property protection Government support Innovation ecosystem Conclusion The panel discussion revealed South Korea's evolving position as a key global investment destination, particularly in high-technology sectors. The country's strength lies in its combination of advanced manufacturing capabilities, strong talent pool, supportive government policies, and strategic geographic position. As global companies navigate technological breakthroughs and geopolitical tensions, Korea's role as a stable, innovative hub for both manufacturing and R&D continues to grow in importance. The insights from these industry leaders suggest that Korea's investment environment is particularly attractive for companies seeking to: Develop and implement AI technologies Establish regional manufacturing and R&D hubs Access skilled talent in technology sectors Build resilient supply chains in Asia Participate in Korea's growing innovation ecosystem This comprehensive view from global industry leaders provides valuable insights into why Korea continues to attract significant foreign investment despite global economic uncertainties and geopolitical tensions.

As presented by Daniel Seo, Investment Manager at 3M Ventures, giving us an insider's view from Silicon Valley The 3M Story: More Than Just Post-it Notes Think of 3M as a silent giant in our daily lives. While most people know them for Post-it Notes and Scotch tape, these familiar products are just the tip of an impressive iceberg. Here's what makes 3M remarkable: The Scale of Innovation Imagine a company so deeply woven into the fabric of modern life that you're never more than 10 feet away from one of their products. That's 3M. With: $25 billion in annual revenue - roughly the GDP of a small country 63,000 employees worldwide - a workforce the size of a small city 55,000 different products - from the bandage on your finger to the films in your smartphone Over 130,000 patents - more than many countries grant in a year 800+ brands and trademarks - each solving specific problems in our world To put their commitment to innovation in perspective, 3M invests: $1.8B annually in R&D - about $5 million every day to invent new solutions $1.6B in capital investments - building the future of manufacturing Three Pillars of Business Think of 3M as three powerful engines working together: Safety & Industrial  ($11B) Making work safer and more efficient Imagine every safety mask, every industrial adhesive, every protective coating that keeps workers safe and factories running Transportation & Electronics  ($9B) The invisible tech in your daily life From the films that make your car's dashboard readable in sunlight to the adhesives holding your smartphone together Consumer  ($5B) The 3M you know While this is the face of 3M we're most familiar with (Post-it Notes, Scotch Tape), it's actually their smallest division The Science Behind It All 3M's approach to innovation is like a master chef's recipe book: The Basic Ingredients (49 Technology Platforms) Organized like a periodic table of elements, but instead of chemical elements, these are technological capabilities Think of it as 49 different "superpowers" that can be mixed and matched to solve problems The Magic of Combination Here's where it gets interesting. Take adhesives, for example: In construction: Strong enough to hold buildings together In electronics: Modified to conduct heat in your smartphone In your office: Gentle enough to stick and re-stick Post-it Notes 3M New Growth Ventures: Betting on the Future Think of this as 3M's way of staying ahead of the curve. They've created a three-part innovation engine: The Innovation Triangle 3M Ventures (The Scout) Acts like a talent scout but for breakthrough technologies Invests in promising startups that could shape tomorrow's world Business Building Team (The Architect) Takes promising ideas and builds them into successful businesses Think of them as master builders of future 3M divisions R&D Technical Team (The Scientists) The wizards who make sure new ideas actually work Bridge the gap between dream and reality Real-World Success Stories Robots with a Gentle Touch Partner: GrayMatter Robotics What they do: Created robots that can sand and finish surfaces with the precision of a master craftsman Why it matters: Makes manufacturing more efficient while maintaining quality Fighting Climate Change Partner: Svante Mission: Capturing carbon dioxide from the air 3M's role: Providing the special materials that actually trap the carbon The Future of Computing Partner: Bead Origin (South Korea) What they do: Making semiconductor manufacturing more efficient Significance: 3M's first venture investment in Korea, signaling their commitment to Asian innovation Looking to the Future 3M's vision is ambitious yet simple: "Make what is indispensable." They're not just looking for the next Post-it Note; they're searching for solutions to humanity's biggest challenges: Making vehicles electric Fighting climate change Protecting workers Advancing computing Creating sustainable solutions With a special focus on Korea and Asian markets, 3M sees the next wave of innovation coming from this region, marking an exciting new chapter in their century-long story of innovation. This is more than just a corporate strategy - it's a blueprint for how a century-old company stays at the cutting edge, continuously reinventing itself and the world around us.

The European Venture Capital Landscape: A Rising Force Pierre Socha from Amadeus Capital Partners opened by highlighting a pivotal moment in European venture capital, emphasizing decades of conventional research paying off industrially. Key indicators include: 18% growth in European capital ($45B) while other regions declined (US -1%, China -7%, RoW -8%) Demonstrated resilience despite challenging macro conditions Superior performance compared to US peers over the past decade Home to more annual startup creation than the US 2.5 million tech sector employees across Europe Europe's entrepreneurial ecosystem has evolved dramatically, now surpassing the US in annual startup creation. With 2.5 million technology sector employees across the continent, the region benefits from a rich talent pool, further enhanced by experienced professionals returning from the US to establish new ventures. This brain gain has contributed significantly to Europe's competitive edge in the global technology landscape. Investment Focus and Market Dynamics Current investment deployment (according to Dearborn data): Digital Technologies AI emerging as standalone sector Evolution from foundational models to practical applications Increasing focus on commercial viability Growing emphasis on regulatory compliance Energy Driven by Ukraine war exposing energy dependencies Critical for countries lacking natural resources/nuclear programs Heavy government investment in generation and storage Increased industrial focus on electrification Strategic response to energy security concerns Healthcare & Biotech Supported by world-class research institutions Strong integration with regional specialization Focus on breakthrough technologies The investment landscape in 2024 reveals clear priorities shaped by global events and technological advancement. Digital technologies lead the charge, with artificial intelligence emerging as a standalone sector. What's particularly noteworthy is the shift from foundational AI models to practical applications, reflecting a maturing market focused on commercial viability and regulatory compliance. Energy has secured a strong second position, largely driven by geopolitical events, particularly the Ukraine conflict's exposure of energy dependencies. This has catalyzed substantial government and industrial investment in energy generation and storage solutions, especially in countries with limited natural resources or nuclear capabilities. Healthcare and biotechnology maintain their position as cornerstone investment sectors, supported by world-class research institutions and regional specialization clusters. Investment Stage Dynamics: Late-stage rounds becoming more volatile but continuing Current preference for Series A, B, C investments (reduced technical risk) Expected return to earlier-stage investments within 2-3 years Approximately £25 billion available for deployment 2024 projected as record year for UK fundraising (>£12 billion expected) UK Market Leadership The UK maintains its position as the third-largest global VC destination: Third largest VC investment destination globally (after US and China) Currently ahead of India in investment volume £21 billion deployed last year Dominates European VC landscape: Larger than France and Germany combined 40% of European VC funding concentrated in London Decreased London dominance (from 75-80% to just over 50% of UK total) London and Regional Balance: London raised £12 billion last year (similar expected this year) Significant shift from London's 75-80% dominance to about 50% Creating more balanced nationwide ecosystem Enabling sector-specific regional growth Strategic choice of location based on industry focus Educational and Research Foundation: Six out of top 10 European universities in the UK Cambridge leading as primary source of venture-backed founders Strong integration of academic and commercial research CBC actively investing and deploying technologies globally Deep technological expertise across regions The United Kingdom has cemented its position as the third-largest venture capital destination globally, trailing only the US and China while maintaining a lead over India. With £21 billion deployed annually, the UK's influence in European venture capital is substantial, outweighing the combined markets of France and Germany. What's particularly interesting is the evolving geographic distribution of investment within the UK. While London raised £12 billion last year, its dominance has healthily decreased from 75-80% to approximately 50% of total UK investment, indicating robust growth in regional innovation hubs. Regional Innovation Hubs Specialized technology clusters have emerged across the UK: Cambridge: AI, robotics, synthetic biology Oxford: Quantum computing, drug discovery Southampton: Photonics research Bristol: Semiconductor technology Coastal regions: Energy efficiency initiatives This regional specialization is supported by six of Europe's top ten universities, with Cambridge standing out as the primary source of venture-backed founders. Portfolio Impact and Technology Advancement: CSR/Qualcomm acquisition leading to expanded UK presence Apple establishing R&D centers in Cambridge post-acquisitions Tobii revolutionizing both marketing and medical applications Solexa/Illumina maintaining 80% market share in global DNA sequencing Continuous innovation in deep tech sectors Unicorn Ecosystem Current state of UK unicorns: 178 unicorns created to date 69 active private unicorns 110 successful exits £18.8B combined unrealized value Notable companies: IntraBio, PREQIN, EyeBio, IIDragonLabs Amadeus Capital Partners' Legacy Founded in 1997, Amadeus has established itself as a pioneer in European tech investment: $1.2 billion invested across 200+ companies 100+ successful exits and 17 IPOs Focus on "Technologies of Consequence": Voice: Entropic (Microsoft), VocalIQ (Apple) Vision: Tobii (NASDAQ), FIVE Compute: CSR (LSE IPO), River Lane AI: Improbable, ContactEngine Security: ForeScout, SandboxAQ Investment Philosophy and Expertise: Team comprised of former entrepreneurs Deep sector knowledge and first-hand experience Strategic focus on chosen technology areas Strong track record of commercial success Active involvement in portfolio company development Proven ability to scale technologies globally Technologies of Impact Notable portfolio successes: Siri capabilities (through Apple acquisitions) Tobii (global leader in eye-tracking) CSR (pioneered consumer Bluetooth) DNA sequencing (Illumina/Solexa technology, 80% of global sequencing) UK-Korea Strategic Partnership Strong bilateral relationships are developing through: UK-APAC Tech Growth Program for deep tech collaboration Innovate UK's support for Korean startups in the UK Joint R&D funding initiatives with Korean institutions Cambridge hosting KRIBB's first European outpost Historical partnerships with Samsung and Hyundai Future Outlook Looking ahead, 2024 is projected to be a record year for UK fund raising, potentially exceeding £12 billion. With approximately £25 billion available for deployment in existing portfolios and new startups, the focus is increasingly on Series A through C investments, reflecting a temporary preference for reduced technical risk. Record year for UK fund raising (>£12 billion expected) £25 billion available for deployment in existing portfolios and new startups Continued focus on Series A-C investments Strong emphasis on deep tech and B2B solutions Growing international partnerships, especially in Asia Amadeus's position as the oldest active VC in Cambridge, combined with its deep tech expertise and strong international partnerships, particularly with Korea, positions it uniquely to bridge European innovation with global markets. Their approach focuses on transformative technologies while maintaining strong regional and international partnerships to drive sustainable growth in the European tech ecosystem.

Speaker Profile: Kiho Park With over 35 years in Korea's venture capital industry, Kiho Park represents the evolution and maturity of Korea's startup ecosystem. A Yonsei University economics graduate (1988), Park began his career at KB Investment before holding key positions at STIC Investments (1999-2003). As CEO of LB Investment since 2019, he has grown the firm's Assets Under Management to 1.13 trillion won while identifying and investing in over 10 unicorn companies. His current roles as Chairman of Korea Core Industrial Technology Investment Association (KITIA) and Vice Chairman of Korean Venture Capital Association (KVCA) reflect his influential position in Korea's venture capital landscape. South Korea has emerged as one of the world's most dynamic startup ecosystems, powered by its robust technological infrastructure and innovative capacity. As highlighted in the 2021 Bloomberg Innovation Index where Korea ranked first globally, the nation has established itself as a powerhouse in various critical domains. The country's exceptional performance is particularly notable in R&D intensity (2nd globally), manufacturing value-added capabilities (2nd), high-tech density (4th), and research concentration (3rd). Key Highlights: #1 in Bloomberg Innovation Index 2021 99.96% household broadband penetration rate World's leading digital infrastructure 4th globally in startup ecosystem ranking The foundation of Korea's startup success lies in its unparalleled digital infrastructure. With a household broadband internet penetration rate of 99.96%, the highest globally, Korea provides an ideal testing ground for new digital services and products. This sophisticated infrastructure, combined with advanced ICT capabilities, creates an environment where innovative ideas can quickly transform into viable businesses. World's Best Digital Infrastructure Korea's digital leadership is demonstrated through multiple metrics: Internet Access: #1 globally (99.96% penetration) High-Speed Internet Penetration: #1 (87.31%) Mobile Internet Access: #1 globally Mobile Internet Speed: #2 globally (105Mbps) This comprehensive digital infrastructure makes Korea an ideal testing ground for new technologies and digital services, supporting rapid innovation and adoption of new solutions. Korean Unicorns: Dynamic Growth The ecosystem has produced remarkable results in terms of unicorn companies: 22 official unicorn companies 30+ potential unicorns in development Notable unicorns include: Toss Dunamu Yanolja Musina Kurly Zigbang And many others Robust Venture Capital Environment The Korean VC landscape shows remarkable stability and growth: 249 registered venture capital firms ~400 active venture investors including accelerators 10+ VCs with $1B+ assets under management $40B total accumulated venture capital resources The Korean venture capital ecosystem has shown remarkable resilience and growth. Despite global market fluctuations, the country has maintained strong investment momentum, with a 24% increase in investment activity in 2024. The venture capital landscape comprises 249 registered firms, with approximately 400 active investors when including accelerators and financial institutions. Notably, more than ten venture capital firms manage assets exceeding $1 billion, contributing to a total accumulated venture capital pool of around $40 billion. Investment Trends and Recovery The VC investment landscape shows strong resilience: 2023 investments totaled around $8.4 billion 24.6% YoY growth through Q3 2024 Steady growth trend since 2015 Key investment sectors: ICT Services/Platforms/SaaS (20%) Bio/Healthcare (15%) Hardware/Devices (14%) The ecosystem has successfully produced 22 unicorn companies, with an estimated 30+ potential unicorns in the pipeline. These companies represent two distinct generations: the first focused on dominating the local market, while the second generation is emerging in deep tech sectors, particularly in semiconductors and memory technology. This evolution demonstrates the ecosystem's maturity and its capacity to nurture globally competitive companies. Vibrant IPO Market Exit opportunities in Korea are particularly robust, anchored by the KOSDAQ market, which has supported over 100 IPO companies. The active secondary market and M&A environment provide multiple pathways for successful exits, making Korea one of the most attractive destinations for startup investments globally. Korea maintains one of Asia's most active IPO markets: Strong VC-backed IPO performance: 2020: 86 IPOs (61.9% VC-backed) 2021: 100 IPOs (62.0% VC-backed) 2022: 112 IPOs (59.8% VC-backed) 2023: 114 IPOs (54.3% VC-backed) 2024 Q3: 73 IPOs (60.3% VC-backed) Global Ecosystem Standing Seoul's startup ecosystem demonstrates significant global presence: Ranked 9th globally among startup ecosystems Key metrics: Development Score: 61.1 Growth Score: 62.1 Capital Raised: $39.3B Exit Value: $71.6B Number of Exits: 269 LB Investment's Track Record Under Park's strategic direction, LB Investment has established itself as one of Korea's premier venture capital firms: 28 years of investment experience 650+ portfolio companies 120+ global top-tier investments 10+ unicorn companies in portfolio As presented by Kiho Park, LB Investment exemplifies the sophistication of Korea's venture capital industry. With 28 years of experience and investments in over 650 companies, including more than 120 that have achieved global top-tier status, the firm demonstrates the ecosystem's capacity to nurture world-class companies. The Korean startup ecosystem's strength lies in its comprehensive support structure, combining technical infrastructure, manufacturing capability, and abundant capital. The country's position as a global testing ground for new products and services, coupled with strong government support and advanced digital infrastructure, creates an ideal environment for startup growth and innovation. As Korea continues to strengthen its position in global technology supply chains, its startup ecosystem is well-positioned to produce the next generation of globally competitive companies. This ecosystem benefits from Korea's unique advantages: experienced human resources, global set makers, world-class digital infrastructure as a testing bed, globally competitive industries like semiconductors and batteries, and proactive government support. These factors collectively make Korea an increasingly attractive destination for global investors looking to participate in the next wave of technological innovation.

Standing at the podium in the Rose Room, Matt Kubo of SPARX Group paints a picture that would have seemed impossible just a decade ago. Japan, long viewed as the land of corporate giants and lifetime employment, is witnessing an entrepreneurial awakening that's reshaping its economic DNA. "The Japan you think you know is changing." Kubo begins, and the numbers back him up. But to understand where Japan is going, we first need to understand where it's coming from. SPARX Group: Witnessing the Transformation from Within The SPARX story itself embodies Japan's capacity for reinvention. Founded in 1989, when Japan's bubble economy was at its peak, SPARX broke the mold by becoming Japan's first independent asset management company to go public in 2001. Today, with $13 billion under management and 205 employees across Asia, SPARX isn't just observing Japan's transformation – it's actively shaping it. "We've seen the landscape change dramatically," Kubo explains. "What was once a market dominated by corporate incumbents is now buzzing with entrepreneurial energy." Breaking Down the Walls of Perception For years, international investors had a simple answer when asked about Japanese startups: "Why bother?" Their reasoning seemed sound: The economy had been stagnant for decades. The startup ecosystem was virtually non-existent. Most businesses thought locally, not globally. And the "Japan Inc." mindset seemed permanently etched into the national psyche. But as Kubo reveals, this perception has become dangerously outdated. The transformation is perhaps most visible in the markets. The Nikkei 225, once a symbol of Japan's economic winter, tells a different story today. A new high of 42,224 yen in July 2024 isn't just a number – it's a testament to renewed confidence in Japan's economic future. "This isn't just about market performance," Kubo emphasizes. "It's about a fundamental shift in how Japan approaches innovation and growth." Hidden in Plain Sight: Japan's Innovation Powerhouse While the world was focused elsewhere, Japan never stopped innovating. The patent numbers Kubo presents are staggering: Category Japan China US Germany Auto/storage battery 38,627 10,032 17,122 11,176 Semiconductor/communications 2,439 726 1,224 864 Offshore wind/solar 9,515 4,153 8,994 3,946 Hydrogen/fuel ammonia 9,360 1,388 6,799 3,043 In auto and storage battery technology, Japan's 38,627 patents dwarf China's 10,032. In semiconductors and communications, Japan's 2,439 patents lead the field. In renewable energy and hydrogen technology, Japanese companies are setting the pace. "These aren't just patents gathering dust," Kubo points out. "They're the foundation of tomorrow's industries." The Mirai Creation Strategy: Betting on Tomorrow SPARX's Mirai Creation Funds – "Mirai" meaning "future" in Japanese – represent a bold bet on Japan's innovation potential. With three successive funds totaling over ¥175 billion, they're targeting six crucial areas. Investment Focus Areas: Intelligent Technologies AI/Blockchain Connected Cars IoT/ML Robotics & Automation Production Engineering Digital Twin Technology Mobility Solutions Hydrogen Economy Production & Storage Transport Infrastructure Station Technologies Electrification Energy Storage Battery Elements Power Semiconductors New Materials Advanced Manufacturing Alternative Materials Recycling-Friendly Solutions Carbon Neutrality CCS/CCUS Technologies Direct Air Capture Biomass Solutions From Small Steps to Giant Leaps The numbers tell a story of exponential growth. In 2023, Japanese venture investment reached ¥804 billion – a nine-fold increase in just a decade. But it's the details that really matter: Notable Success Stories (2023): ELIIY Power: ¥25.0B Mujin: ¥14.3B Josys: ¥13.5B CADDI: ¥11.8B Astroscale: ¥11.1B GO: ¥10.6B KF: ¥10.5B LayerX: ¥10.2B Take ELIIY Power's ¥25 billion raise, or Mujin's ¥14.3 billion round. These aren't just funding events – they're statements of intent. Japan's startups aren't just thinking big; they're acting big. The Government Gets the Message When Prime Minister Kishida announced the "Startup Development Five-year Plan" in November 2022, it wasn't just another policy initiative. With goals like creating 100 unicorns and growing investment ten-fold, it was a declaration that Japan was all in on startups. "The government isn't just throwing money at the problem," Kubo notes. "They're building a comprehensive support system from education to exit strategies." The transformation runs deep. At Sophia University, SPARX is running an entrepreneur training program that would have been unthinkable a generation ago. Ten million yen grants for student startups? Professional mentorship? This isn't your father's Japan. Why Japan? Why Now? As Kubo concludes his presentation, the answer becomes clear. Japan isn't just another startup hub – it's something unique: A mature economy with deep technical expertise A massive domestic market with global reach A society that's rediscovering its entrepreneurial spirit A government that's all in on innovation "We're not just seeing a change in policies or programs," Kubo emphasizes. "We're witnessing the rebirth of an innovation powerhouse." The Road Ahead The Japan that emerges from this transformation won't look like Silicon Valley – and that's the point. By combining its traditional strengths in manufacturing and technology with a new entrepreneurial energy, Japan is creating something unique. For investors, entrepreneurs, and innovators worldwide, the message is clear: The land of the rising sun is becoming the land of rising opportunities. And if Matt Kubo's presentation is any indication, this is just the beginning. Think of it this way: While everyone else is fighting over the same opportunities in familiar markets, Japan is quietly building something new. The question isn't whether to pay attention to Japan's startup revolution. The question is: Can you afford not to? This transformation isn't just about numbers or policies – it's about the rebirth of one of the world's great economies. And if SPARX Group's insights are any indication, we're still in the early chapters of this remarkable story.

The Hunet CEO Forum "Foresight Korea 2025," held at the Parnas Hotel in Samsung-dong, Seoul, proved to be a significant gathering focused on exploring future corporate strategies and innovation approaches. Sessions covering generative AI implementation strategies, a hot topic among businesses today, garnered particular attention from executives. Notably, Microsoft Executive Director Lee Kun-bok's presentation on "Improving Productivity Through AI" drew significant interest for its practical solutions. Lee, who oversees corporate digital transformation and AI implementation at Microsoft, provides valuable insights into enterprise applications of generative AI and productivity enhancement. His presentation began with a compelling perspective on the new paradigm of corporate competitiveness. The New Corporate Paradigm Today's businesses must pursue agile innovation while maintaining ethical standards. Drawing an interesting parallel, Lee explained how this shift mirrors society's evolving expectations of athletes – no longer judged solely on performance but also on character. Similarly, companies must now create multifaceted value beyond profit, encompassing social contribution, employee satisfaction, and stakeholder engagement. Corporate competitiveness has evolved with time. While capital, workforce, and business models were once paramount, today's focus has shifted to agility, innovation, and ethical conduct. "We're in an era where companies must drive rapid innovation while fulfilling social responsibilities. Though challenging, this is an essential mission for modern businesses." ESG factors have emerged as crucial competitive elements, emphasizing the need for corporate facilities, equipment, and culture to contribute to and harmonize with society. The Impact of Generative AI Microsoft's "Work Trend Index" survey, covering 31,000 people across 31 countries, reveals striking findings: 75% of users are already implementing generative AI in their work, with nearly half investing personally in these tools even without company support. Particularly noteworthy is individuals' voluntary investment in AI tools for career development and performance enhancement, indicating that generative AI has transcended its role as a mere tool to become an essential element of personal professional competitiveness. Generative AI is making waves across various sectors, from graphic design and content creation to marketing, software development, and customer service. In customer service, AI contact centers now enable representatives to access and utilize vast product information in real-time. The technology also streamlines operations by converting customer voice data into text and delivering summarized insights to decision-makers instantly. The benefits extend beyond time savings. For instance, when a developer earning $80,000 annually saves two hours daily, it translates to 500 hours or $8,640 in annual cost savings. "The key isn't just saving time – it's how we utilize that saved time." Developers typically spend less than two hours daily on actual coding, with over six hours consumed by meetings and research. AI can reduce this auxiliary workload, allowing focus on core tasks, leading to improved developer satisfaction, better program quality, increased customer satisfaction, and reduced maintenance costs. Preparing for AI Implementation Successful AI implementation requires careful preparation: Organization and Culture: Foster information sharing and collaborative culture Ensure documents aren't isolated on individual laptops but accessible for AI utilization Leadership and Sponsorship: Secure top management support without being overly forceful Encourage voluntary participation through focus groups with guaranteed benefits AI Business Strategy: Align AI implementation with business objectives Focus on solving specific business challenges rather than implementing AI for its own sake AI Governance: Establish consistent company-wide AI utilization frameworks Avoid fragmented departmental implementations Technical Strategy: Develop approaches for generating high-quality data Focus on technical infrastructure From Digital to AI Transformation While companies have pursued digital transformation for the past seven years, few can confidently claim success. True digital transformation isn't merely about digitizing systems – it's about digitally expressing all corporate assets to enable simulation, prediction, and better decision-making. This digital evolution is now progressing into AI transformation. It's not a future blueprint but a present reality. AI transformation leverages digitized corporate assets and data for faster, more accurate decision-making, establishing new standards for corporate competitiveness. The implementation approach is crucial. Rather than waiting for perfect data preparation, organizations should embrace an iterative process where AI implementation naturally reveals data gaps and process improvement opportunities – similar to the early adoption phases of internet and smartphone technologies. The Future with Generative AI Generative AI represents more than technological adoption – it's driving fundamental changes in corporate culture and work methods. For instance, in a team of ten developers, AI serves not as a replacement but as an enabler, potentially increasing each developer's productivity by 50%. "We need to shift our perspective to see AI as a collaborative tool rather than a labor replacement." Drawing a historical parallel, this transformation mirrors the impact of Gutenberg's printing press in the 15th century. While the immediate effect was increased productivity (from two months per Bible to ten copies per day), the more significant impact was the cultural renaissance and industrial revolution it sparked. Similarly, generative AI is expected to catalyze transformative changes across industries beyond mere productivity gains. In conclusion, embracing generative AI is both an inevitable challenge and opportunity for businesses. Successful AI transformation requires not just technological readiness but also cultural change, leadership commitment, and systematic strategy. Just as the French Revolution was enabled by Gutenberg's printing press, future corporate innovation will be intrinsically linked to AI adoption.