In an era of marketing illusions, Celeste Jo, founder of Celejoy, chose a different path for her brand, Barr. Rejecting the conventional K-beauty success formula, she pierced the conservative European market with "restrained honesty." From surviving on a $200 salary to turning down global M&A offers to protect her brand’s sovereignty, Celeste’s journey is a testament to the power of essence. Discover how her "authentic K-beauty global growth" strategy redefined the industry s

From optimizing global operations at Nestlé to scaling startups by 700%, Inhoo Cho’s journey is defined by "overwhelming diligence and a 1% edge." Bridging financial precision with marketing intuition, he proves that true innovation stems from relentless execution and radical trust. He doesn’t just lead teams; he architects environments where talent excels and business stories find their truth.

Kang Bokeun's journey from Busan sales rep to Zespri Korea's Managing Director exemplifies people-centered leadership at its finest. After a painful failure at Nestlé taught him the cost of working in silos, he transformed Zespri by prioritizing psychological safety over sales targets. His philosophy: "Company growth comes from individual growth." Through weekly gratitude sessions, investment in employee development, and leading by example, he grew the company 3x in seven yea

"Stay ahead of the airplane"—former pilot turned global executive Erwan Vilfeu shares how aviation principles shaped his leadership journey from Airbus engineer to marketing chief at Nestlé and Thai Union. An engineer who once worked with machines transformed into a leader dealing with people and emotions, applying cockpit discipline to boardroom strategy across iconic consumer brands.

The roadshow was an interesting opportunity to see the strength of startups in Korea.