Can the K-Beauty boom in the US sustain its momentum? This piece dissects the unfiltered reality of the American market through the lens of Juhyuk Hyung, CEO of global accelerator Egongegong, at the Beauty BM Intelligence Summit 2026. Discover how the rise of TikTok Shop and AI-driven performance tools rewritten Amazon's traditional success playbook, turning isolated brand viral sensations into an unyielding mainstream force.
