From optimizing global operations at Nestlé to scaling startups by 700%, Inhoo Cho’s journey is defined by "overwhelming diligence and a 1% edge." Bridging financial precision with marketing intuition, he proves that true innovation stems from relentless execution and radical trust. He doesn’t just lead teams; he architects environments where talent excels and business stories find their truth.

"Stay ahead of the airplane"—former pilot turned global executive Erwan Vilfeu shares how aviation principles shaped his leadership journey from Airbus engineer to marketing chief at Nestlé and Thai Union. An engineer who once worked with machines transformed into a leader dealing with people and emotions, applying cockpit discipline to boardroom strategy across iconic consumer brands.

The problem with anxiety marketing is clear, based on real-world data. Values-driven marketing has proven to be more than just enthical.

During market downturns when others cut costs successful brands double down on marketing investing.

Patek Philippe: A legacy of innovation, passed through generations. You don't own it; you safeguard it for the future.