"Stay ahead of the airplane"—former pilot turned global executive Erwan Vilfeu shares how aviation principles shaped his leadership journey from Airbus engineer to marketing chief at Nestlé and Thai Union. An engineer who once worked with machines transformed into a leader dealing with people and emotions, applying cockpit discipline to boardroom strategy across iconic consumer brands.

ChatGPT and AI image generation are just the tip of the iceberg, and there is a huge infrastructure that supports them.

The problem with anxiety marketing is clear, based on real-world data. Values-driven marketing has proven to be more than just enthical.

South Korea emerges as a strategic hub where AI meets manufacturing excellence, offering global companies a stable growth in uncertain times

Korea ranks 4th globally in startups with world-best digital infrastructure, 249 VCs, 22 unicorns, vibrant IPO market.

Korea leads global tech innovation with 95% of HBM market share, backed by $470B semiconductor investment and AI-driven future strategy.

Korea's startups combine world-class tech talent, strong venture capital backing, and growing global recognition.

During market downturns when others cut costs successful brands double down on marketing investing.

The emergence of generative AI, in particular, demands more than just technological innovation

Patek Philippe: A legacy of innovation, passed through generations. You don't own it; you safeguard it for the future.