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Sulwhasoo's 60th Anniversary: The Concentrated Ginseng Rejuvenating Cream Launched in 2000, Not 1966
Sulwhasoo is marking sixty years of ginseng research this month, and the product the anniversary is attached to — the Concentrated Ginseng Rejuvenating Cream — went on sale in 2000. Both facts come from Amorepacific and both are true, because the sixty years belong to a research programme rather than to a jar. That distinction is the only part of this anniversary a young brand can actually copy, and it is worth more than it first looks.
Sep 68 min read


Saudi Arabia's 2027 Syringe Packaging Ban: What Korean Ampoule Brands Need to Do Before 31 December 2026
Saudi Arabia's FDA will prohibit cosmetic products in syringe form starting 1 January 2027. Ampoules and vials remain permitted conditionally if they feature four specific Arabic and English warnings on packaging. Brands have until 31 December 2026 to recall affected stock and update compliance. This regulation treats packaging format as an implied claim, requiring K-beauty brands to audit both bilingual labelling and marketing assets to avoid market restrictions.
Aug 134 min read
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