Sulwhasoo is marking sixty years of ginseng research this month, and the product the anniversary is attached to — the Concentrated Ginseng Rejuvenating Cream — went on sale in 2000. Both facts come from Amorepacific and both are true, because the sixty years belong to a research programme rather than to a jar. That distinction is the only part of this anniversary a young brand can actually copy, and it is worth more than it first looks.