LG Household & Health Care agreed to sell Avon North America to Regent affiliate Stratford Worldwide for $6M—a sharp drop from the $330M invested since 2019 ($125M purchase + $205.5M loan). The low price doesn't mark the death of direct selling, as model expansion elsewhere shows. Instead, it reveals that a brand name and its underlying representative seller network are separate assets, with real value lying in the distribution machine itself.

Estée Lauder wrote USD 375 million off Dr.Jart+ in fiscal 2025, then ran a sale process for the brand, took bids, and decided in July 2026 to keep it and shrink the team instead. The company's fiscal 2026 results, published on 19 August 2026, name Dr.Jart+ in exactly two places. This is the clearest public record of what happens to a Korean brand after the exit everyone treats as the finish line.