LG Household & Health Care agreed to sell Avon North America to Regent affiliate Stratford Worldwide for $6M—a sharp drop from the $330M invested since 2019 ($125M purchase + $205.5M loan). The low price doesn't mark the death of direct selling, as model expansion elsewhere shows. Instead, it reveals that a brand name and its underlying representative seller network are separate assets, with real value lying in the distribution machine itself.