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Seoul Beauty Brief:
Global Beauty Supply, Manufacturing, and Retail Dynamics

Illustration of Henkel's headquarters, Not Your Mother's Curl Talk and Beach Babe products, and a drugstore, under the headline Who Owns Not Your Mother's?

Illustration of Henkel's headquarters, Not Your Mother's Curl Talk and Beach Babe products, and a drugstore, under the headline Who Owns Not Your Mother's?

Who Owns Not Your Mother's? Henkel Paid an Estimated $927M for a Drugstore Shampoo Brand

Henkel bought Not Your Mother's from Main Post Partners in 2026. Who the founders are, what it cost (an estimate) and what it means for indie hair brands.

9 hours ago3 min read

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