Decoding how Korean beauty becomes global business.

East African nilotica shea is held back not by capacity, but because "shea butter" is a settled category defined by affordable West African shea. While a emerging Korean refining hub solves procurement mechanics for local brands, it threatens to capture the high-margin refining and formulation steps already performed in Uganda. To avoid capping Uganda's potential, the hub must be built as a transitional stage with clear progression terms.