Dr. Max runs a Korean-cosmetics category in three countries and Beauty of Joseon sits in 600 Drogasil stores. The pharmacy shelf sells verification.

The Scalp Care Collection runs on 1.8 percent salicylic acid or 1 percent zinc pyrithione. In the US both are drug actives. In the EU one is banned.

Douglas named Jean-Marc Bellaiche CEO on October 14, 2026, with like-for-like sales down 4.5% and net leverage at 3.1 times. K-beauty is not in the release.

Kolmar Korea named overseas counterfeits as K-beauty's biggest problem. The manufacturer holds no trademark, and a US sunscreen is a drug, not a cosmetic.

MARSHIQUE enters 504 of Ulta's 1,534 US stores on November 1. Ulta's K-Beauty filter already returns 65 patch products, almost none for wrinkles.