From social worker to pioneering CEO of premium aesthetic brand Aesthei, Sun-young Lee is redefining the cosmetics industry. By rejecting traditional aggressive marketing and deploying single-source, high-end formulas directly to professional salons, she has guided the brand to France’s historic Printemps. Driven by her ultimate vision of building a "Wellness Town" for marginalized youth, her strategy proves that radical, human-centric authenticity is the ultimate blueprint f

From leading growth at Yogiyo and Tada to revolutionizing the K-food market. Meet Dohyeong Kim, the Vice President of VIVLIV, as he shares his journey of unlearning success to master the data-driven future of wellness.

From a finance "co-pilot" at Nestlé to Managing Director of CJ Foods Oceania, Eugene Cha’s journey is a masterclass in strategic glocalization. In this interview, she explores the power of "relinquishing the right to reinterpret," allowing local consumers to weave Korean heritage into their lives. Bridging Ph.D. theory with "startup grit," Cha discusses the shift from a "submarine" leader to an authentic visionary in Australia.

From Sony Music A&R executive to culinary innovator, Coby is "producing" the next big hit in wellness: Avocado Seed Superfood Tea. Discover how he’s re-engineering the 15 million tons of avocado seeds wasted annually into a premium, functional beverage. This exclusive interview covers his "underdog strategy," the partnership with Harney & Sons, and why industry veterans from Red Bull are betting on this zero-waste revolution.

From optimizing global operations at Nestlé to scaling startups by 700%, Inhoo Cho’s journey is defined by "overwhelming diligence and a 1% edge." Bridging financial precision with marketing intuition, he proves that true innovation stems from relentless execution and radical trust. He doesn’t just lead teams; he architects environments where talent excels and business stories find their truth.

Kang Bokeun's journey from Busan sales rep to Zespri Korea's Managing Director exemplifies people-centered leadership at its finest. After a painful failure at Nestlé taught him the cost of working in silos, he transformed Zespri by prioritizing psychological safety over sales targets. His philosophy: "Company growth comes from individual growth." Through weekly gratitude sessions, investment in employee development, and leading by example, he grew the company 3x in seven yea

"Stay ahead of the airplane"—former pilot turned global executive Erwan Vilfeu shares how aviation principles shaped his leadership journey from Airbus engineer to marketing chief at Nestlé and Thai Union. An engineer who once worked with machines transformed into a leader dealing with people and emotions, applying cockpit discipline to boardroom strategy across iconic consumer brands.