Lisa Price founded Carol’s Daughter in her Brooklyn kitchen to meet an ignored need: nourishing natural Black hair. Driven by authenticity and celebrity investment, the brand exploded—yet struggled with manufacturing limits and high retail costs, leading to bankruptcy. Acquired by L’Oréal in 2014, the brand gained corporate structure and efficiency. Now reclaimed by Price in 2025, it enters a new chapter balancing indie heart with CEO discipline.

How does a scooter enthusiast build a $75M beauty empire? Discover the data-driven strategies and 'niche moat' tactics Chang-jun Baek used to transform Elleven Corporation into a K-Beauty powerhouse.

"Why Startups Fail" offers invaluable insights for entrepreneurs, blending academic research with real-world experiences