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The Transformative Journey of Eugene Cha: Bridging K-Food and Global Markets
From a finance "co-pilot" at Nestlé to Managing Director of CJ Foods Oceania, Eugene Cha’s journey is a masterclass in strategic glocalization. In this interview, she explores the power of "relinquishing the right to reinterpret," allowing local consumers to weave Korean heritage into their lives. Bridging Ph.D. theory with "startup grit," Cha discusses the shift from a "submarine" leader to an authentic visionary in Australia.
Apr 117 min read


From Sales Rep in Busan to Aspiring Global CEO: A Journey of Growth
Kang Bokeun's journey from Busan sales rep to Zespri Korea's Managing Director exemplifies people-centered leadership at its finest. After a painful failure at Nestlé taught him the cost of working in silos, he transformed Zespri by prioritizing psychological safety over sales targets. His philosophy: "Company growth comes from individual growth." Through weekly gratitude sessions, investment in employee development, and leading by example, he grew the company 3x in seven yea
Dec 8, 202514 min read
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