Korean cosmetics reached 202 countries in 2025, and the ten largest markets took 70.7% of an $11.4 billion total. No African market appears in the published breakdown. On 28 September 2026 Clicks Group agreed to pay R507 million, about $30.7 million, for control of ARC, a 12-store South African chain whose own K-Beauty page carries seventeen brands and whose newest arrivals are Korean. The shelf that Korea’s export table does not name is the one a retail group just bought.

Foreign shoppers made 11.01 million purchases in CJ Olive Young's Korean stores between January and August 2026, spending more than 1 trillion won. None of it counts as an export, and most brands on those shelves have no idea who those customers were. This is what the number actually means for anyone building a Korean beauty brand for overseas markets.