From a finance "co-pilot" at Nestlé to Managing Director of CJ Foods Oceania, Eugene Cha’s journey is a masterclass in strategic glocalization. In this interview, she explores the power of "relinquishing the right to reinterpret," allowing local consumers to weave Korean heritage into their lives. Bridging Ph.D. theory with "startup grit," Cha discusses the shift from a "submarine" leader to an authentic visionary in Australia.